In this post you will get 7 awesome SEO tactics. These tactics came right from a potential customers mouth. They were outsourcing 100% of their SEO, but got sick of crappy services.
You’re also going to get a short text interview with the managing director of that same business. I say short, because I hate long, boring interviews. He has a really cool story about dropping out of school and building a simple, but exploding web based startup.
What is No Yelling and how I found them
No Yelling Driving School has a very repeatable business model. They basically do lead generation online, then contract out the driving instruction. Simple, low startup costs, and any SEO increases their ROI. A majority of their work is testing landing pages and internet marketing strategy.
I found No Yelling because they produce really good content on their blog.
By the way, how perfect is that name for a driving school? If you wan’t help naming your business, read my post “Thanks to Seth Goddin, people hate the name of my website.”
7 Awesome SEO tactics
Here are the seven tactics from their article “The seven reasons we won’t contract your SEO company.”
(Changed from what not to do into what you should do)
1. Explain your search strategy
Share your story and your strategy for success. (I’m not sure how this isn’t standard)
2. Give updates or new reports
If a tech company is spending money on SEO, they’re probably already serious about analytics. Don’t just give them copies of what they already see in SEOmoz and Google Analytics.
3. Stay on top of your own outsourcing
If you outsource the SEO work, make sure you manage the process well. If you give your staff little direction, they will give you garbage.
4. Create quality backlinks
Create quality, natural looking backlinks. Sophisticated customers will appreciate this as apposed to 100′s of low quality directory submissions.
5. Create good guest posts
Again, quality over quantity. Make them good(well researched) and relevant.
6. Share your client’s story
Make your client better by getting their story. Your job is landing them more exposure, right? Work with them and get their voice the attention it deserves.
7. Take your strategy beyond the basics
Go above and beyond simple keyword strategy. A sophisticated customer can do that on their own. You’re hired to push the limits and discover new strategies.
As you can see, these are helpful tips; but it’s really not that hard. Basically, just do a good job! Work with fewer clients and focus on exceeding expectations. A lot of your competitors are lazy, so impressing clients isn’t difficult.
How to start a contracting business
(Short 4 question interview, because I value my time and yours)
After finding that post, I commented and immediately received an email from Jasper Boyschau. He’s the managing director at No Yelling, and clearly a professional hustler. He was happy to share the following information with me about starting his business.
1. What kind of marketing team do you guys utilize?
We are the marketing team. Uni drop outs turned online entrepreneurs. We taught ourselves SEO and Digital Marketing, Branding, Team and Business Development, all from resources around the internet.
As we grew, we focused our budget and attention on research and development, specifically Social Media Marketing and Software Dev.
As you grow, holes start to form in the bottom of your bucket, and in order to stem the flow, you must focus your attention on the impending disasters This is why we attempted to outsource our SEO, we were simply too busy managing growth.
It is now evident that you should never 100% outsource any part of your business, you absolutely lose control of your direction. Instead, hire a quality consultant who can assist you in attracting new leads, setting up interviews, and proposing great pieces of content to be published on relevant sites. You must always have a big hand in the content, that is why it’s imperative to have technically savvy people in your team.
2. How did you get your 1st customer?
Our first customer came through Google Adwords. We built a basic site, designated a very small ad budget and tested the potential of the market. Supplying that customer with a service was the hard part. You see, we have contractors who service the demand on our behalf.. Try finding quality contractors to work for a brand that doesn’t exist.
Quickly we realized that the volume of search was high, but so was competition, and when you are operating of a low margin, $3 per conversion just isn’t going to cut it. We moved to SEO.
Achieving number 1 rankings across the board within 6 months, No Yelling began to receive some attention in the market, and all of a sudden we have 7 contractors working full time.
12 months on, through ongoing team development, social strategies, quality recruitment and screening processes, we now have 23 contractors and growing rapidly.
250% growth in 12 months isn’t half bad.
We are now moving to Gold Coast as our Brisbane brand continues to grow organically.
You can check it out here – www.noyelling.com.au/gold-coast/
3. What steps did you take to discover your passion for entrepreneurship, and how did that lead to a driving school business?
Friends. My friends were starting online businesses at a young age and I just fell into it. We were all looking to do something a little different and create a passive income for ourselves to open up our time.
In terms of the driving school, my business partner at the time’s father was a driving instructor and he realized that it was a pretty old school and untouched industry. It is also government regulated, and continues to become more regulated year on year. We saw that the industry is here to stay and will continue to return value to us well into the future.
What drives our team is mostly the desire to optimize every aspect of our business. Stay lean and mean. Our expenses our probably half of any competitor which gives us a ridiculous advantage. Most of our budget goes back into research and development. Something you can’t say for most “Driving Schools”.
4. What specifically were your most successful SEO tactics?
I know people probably hear this all the time, but it really is about generating quality unique content. The internet is flooded with trash, so if you can create something that appeals to a demographic, promote it and be sure to set it up to return juice to your site.
We don’t necessarily create Driving School specific content all the time. We just created things that we know the web community would be interested in, and most importantly link to. It’s important to target the online community as they are the people who understand the courtesy of returning links for quality. You need to put in the effort and earn your links.
Going back 2 years, guest posting was also pretty effective.
Create content that is going to cater to the ego of a reasonably sized personality. They will return the favor.
Comment and share your favorite way to impress a customer or your favorite SEO tactic. Any story, stratgy, or ideology you feel strongly about etc.